DraftKings and the NHL Partner Up

The one-day fantasy site DraftKings already has a partnership with MLB, but now they are expanding out to pro hockey, as well. According to Boston.com, a new agreement has been reached making DraftKings the official one-day fantasy site of the National Hockey League.

NHL-based games were already offered through DraftKings and their ilk, so this amounts to little more than marketing and product placement. Still, it shows just how large of a grasp daily fantasy is beginning to have in the sports world. DraftKings, along with their main competitor FanDuel, have been gaining lots of traction. They have bought out smaller competitors, and their ads can be seen all over sports sites and blogs, as well as during televised games. Their new partnership with the NHL should expand DraftKing’s presence even more, as they are slated to be advertised heavily on NHL-branded online entities such as their official Twitter account, NHL Mobile, and video replay and preview segments, among others.

(Header image via John Biehler)