A New Way to Stream NBA Games May Be Coming

Given the success of MLB.tv and MLS Live, it was only a matter of time before another major sport followed suit with an all new online streaming service. With a clear shift in how people prefer to receive their sports services — so called cord-cutters are dropping television service in favor of online streaming — the NBA announced a deal yesterday that could see a major change in how fans watch games.

The nine-year TV agreement between the league, ESPN/ABC, TNT and Time Warner won’t officially start with the 2016-17 season, but it could include some good news for those who want to stream games without a cable/satellite package. Per the Wall Street Journal:

As part of its deal, ESPN negotiated a package of games for the online video service. The NBA’s “League Pass” offering already allows users to stream live regular-season games that aren’t televised nationally and aren’t available in their home market.

But ESPN has been cautious about letting its most valuable content—live professional sports games—outside the walls of pay television. Its streaming app WatchESPN is only available to pay-TV customers, so the new online service represents a shift in approach….

It isn’t clear whether the online service will be a subscription offering or a “transactional” one in which people will pay for individual games. The parties are considering licensing the package to wireless carriers such as Verizon that are building online video services, one of the people familiar with the matter said. The number of games that will be made available for the online service is still being decided.

The significance of being able to view games without a cable or satellite plan cannot be understated. The existing NBA League Pass allows one to stream out of market games online for 149.99 for the strictly streaming version — including mobile — or 199.99 for the stream + television package. On the worldwide leader side, WatchESPN requires an existing paid TV subscription to view games, so this new service must be something built from the ground up.

Curiously rather than the NBA buying out its own streaming services, NBA League Pass and NBA TV, the online games continues to be handled by the Turner Broadcasting Company. To outsource something as big as this and still not maintain full, top-down control is a questionable move, especially when considering past criticisms of NBA League Pass.

Assuming ESPN’s streaming service has nothing to do with the previous frustrations with League Pass, this could usher in a new era of free streaming sports for internet-only subscribers. ESPN has a solid history of online services, as ESPN 360/ESPN 3 were stable platforms, and given their renewed partnership with the NBA, ESPN should  invest considerable resources to their NBA centered streaming service.

(Header photo via Keith Allison)